CENDORAS is a dedicated platform for researchers, strategists, and curious thinkers investigating how decisions are made — by individuals, markets, and societies. We explore the interplay of cognitive bias, emotion, data, and behaviour in the economic systems that shape our world.
We believe the hidden forces behind decision-making matter more than ever. From consumer psychology to financial behaviour, from data-driven marketing to behavioural analytics, CENDORAS delves into the patterns behind choices — illuminating how we decide, why we decide, and how those decisions ripple outward.
Our Mission
At CENDORAS, our mission is to bring rigorous insight to the field of decision science — combining behavioural economics, psychology and data science to challenge assumptions and empower smarter, more reflective choices. We aim to offer readers actionable frameworks, deep theory, and compelling narratives that bridge research and real-world impact.
What You’ll Find Here
Every article on CENDORAS reflects our commitment to understanding decision-making and human behaviour. Our content includes:
- Cognitive Bias Studies — exploring how heuristics and systematic errors influence our thinking.
- Consumer Psychology — examining the emotional and psychological drives behind purchase behaviour and markets.
- Data-Driven Marketing — showing how analytics, measurement and insight reshape strategy and decision-flows.
- Financial Behaviour Analytics — analysing how individuals and institutions behave under risk, reward and uncertainty.
Whether you are a researcher, marketer, strategist, or behavioural enthusiast, CENDORAS invites you to examine the choices beneath the choices — one bias, one insight, one decision at a time.
Our Categories
Cognitive Bias Studies — uncovering the predictable quirks and shortcuts of human thought.
Consumer Psychology — decoding how minds engage markets, brands, and decisions.
Data-Driven Marketing — leveraging evidence and metrics to inform strategy in a behavioural world.
Financial Behaviour Analytics — studying how behaviour shapes finance, investment, risk and return.
Who We Are
The CENDORAS team comprises behavioural economists, psychologists, data scientists and market analysts passionate about the intersection of cognition, economy and human futures. We believe that understanding behaviour isn’t optional — it’s foundational to building better systems, decisions and lives.
Let’s Connect
Have insights, data or questions on decision science or consumer behaviour?
📧 [email protected] — we’d love to hear from you.
Understand deeply. Decide wisely. Shape behaviour.
