Cognitive Bias Studies

Seal the Deal Like a Pro

Negotiation is an art form that can transform your personal and professional outcomes. Understanding how to use anchoring effectively gives you

Unlock Sales with Anchoring Magic

The anchoring effect is one of the most powerful cognitive biases in consumer psychology, and understanding how to leverage it can

Leadership’s Overconfidence Trap

Overconfidence bias in leadership silently undermines decision-making, team morale, and organizational success. Leaders who fall prey to this cognitive trap often

Conquer Fear, Embrace Risk

Your mind is constantly playing tricks on you, especially when it comes to taking risks and making decisions that could change

Conquer Cognitive Dissonance

Our minds are constantly juggling conflicting beliefs, values, and behaviors. This internal tug-of-war, known as cognitive dissonance, can leave us feeling

Optimism Ignites Startup Success

Optimism isn’t just a feel-good trait—it’s a strategic weapon that can help startups navigate bias, uncertainty, and the challenging road to

Revolutionize Economics: Break Status Quo

Status quo bias silently shapes economic decisions every day, causing individuals and organizations to resist change even when better alternatives exist.